Privacy Policy
At 777pe, your privacy is taken seriously. This Privacy Policy explains what personal information we collect, why we collect it, how it is used and the rights you have as a player on our platform.
01Introduction
This Privacy Policy ("Policy") describes how 777pe ("the Platform", "we", "us", "our") collects, processes, stores and protects the personal information of users ("User", "Player", "you", "your") who access or register on the online gaming platform at https://777pe.cam.
777pe is an English-language online gaming platform designed primarily for Pakistani players. We are committed to handling your personal data responsibly, transparently and in accordance with applicable data protection principles. This Policy applies to all personal information collected through the Platform, whether submitted directly by you during registration, generated through your gameplay activity, or collected automatically through cookies and similar technologies.
By using the 777pe Platform and creating an Account, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform.
Your Privacy Matters: 777pe does not sell your personal data to third-party marketers. Data collected is used solely to operate the Platform, comply with applicable obligations, and improve the player experience.
02Definitions
The following definitions apply throughout this Privacy Policy:
- "Personal Data" means any information that directly or indirectly identifies a natural person, including name, email address, phone number, device identifiers and financial data.
- "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or any combination thereof.
- "Data Controller" means 777pe, which determines the purposes and means of processing Personal Data collected through the Platform.
- "Data Processor" means any third party engaged by 777pe to process Personal Data on its behalf and under its instruction.
- "KYC" means Know Your Customer — the identity, age and document verification process applied to registered Players.
- "Cookies" means small data files stored on a User's device that record browsing activity, session information and preferences.
- "Account" means the registered user profile through which a Player accesses Platform services.
03Data We Collect
777pe collects only the personal data necessary to provide its services, meet regulatory requirements and protect both the Platform and its users. The categories of data we collect are as follows:
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full name, date of birth, gender, national ID or passport number | Registration form; KYC document upload |
| Contact Data | Email address, phone number, residential address | Registration form; Account management |
| Financial Data | Deposit and withdrawal records in PKR; payment method references (e.g., bank transfer details) | Cashier transactions; payment processor integrations |
| KYC Documents | Government-issued photo ID, proof of address, source-of-funds documentation | Secure document upload portal |
| Gaming Activity Data | Wager history, game sessions, win/loss records, bonus usage | Automated platform logs |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Automatic collection via cookies and server logs |
| Communication Data | Support chat transcripts, email correspondence with the support team | Customer support interactions |
| Preference Data | Language settings, notification preferences, responsible gambling limits set by the User | Account settings; Platform interaction |
777pe does not collect sensitive personal data such as biometric data, health records or racial/ethnic origin data beyond what is strictly necessary for mandatory KYC compliance under applicable licensing requirements.
04Legal Basis for Processing
777pe processes personal data on one or more of the following legal bases, depending on the purpose of processing:
- Contractual Necessity: Processing required to fulfil our obligations under the Terms & Conditions you accepted upon registration — including account management, deposit/withdrawal processing and access to gaming services.
- Legal Obligation: Processing required to comply with applicable licensing conditions, anti-money laundering (AML) regulations, KYC mandates, fraud prevention requirements and other regulatory obligations.
- Legitimate Interests: Processing that serves 777pe's legitimate interests, such as platform security, fraud detection, responsible gambling monitoring and improvement of the player experience — provided those interests are not overridden by your privacy rights.
- Consent: Where required, we will seek your explicit consent before processing data for optional purposes such as marketing communications. You may withdraw consent at any time by contacting [email protected].
05How We Use Your Data
Personal data collected through the 777pe Platform is used for the following purposes:
- Creating, verifying and maintaining your Account, including processing your registration and enabling secure login.
- Processing deposits, withdrawals and bonus transactions in PKR through available payment references such as bank transfers; maintaining accurate financial records.
- Conducting mandatory KYC and age verification checks to confirm eligibility and comply with applicable licensing obligations.
- Monitoring gameplay activity to detect and prevent fraud, money laundering, collusion and other prohibited conduct.
- Operating responsible gambling tools — including deposit limits, time limits, loss limits and self-exclusion — and monitoring usage patterns that may indicate harmful gambling behaviour.
- Providing customer support and responding to enquiries submitted via email or live chat.
- Sending account-related communications such as transaction confirmations, verification requests and security alerts.
- Analysing aggregate, anonymised Platform usage data to improve performance, security and the overall player experience.
- Complying with legal and regulatory obligations applicable to the operator's licensing jurisdiction.
- Where you have consented, sending promotional communications about Platform offers relevant to Pakistani players (such as cricket betting promotions or seasonal casino bonuses).
06Data Sharing & Disclosure
777pe does not sell, rent or trade your personal data to third parties for marketing or commercial gain. Your data may be shared in the following limited and controlled circumstances:
- Payment and Financial Service Processors: Data necessary to process deposits and withdrawals may be shared with payment processing partners operating under strict contractual data protection obligations. References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah on this Platform are contextual local payment references only and do not imply data-sharing arrangements with those specific providers.
- Identity Verification Providers: KYC and age verification data may be shared with accredited identity verification service providers to fulfil regulatory KYC requirements.
- Game Content Providers: Limited technical data such as session tokens may be passed to licensed game content providers solely to facilitate gameplay. These providers operate under data processor agreements with 777pe.
- Regulatory and Law Enforcement Authorities: Where required by applicable law, court order or regulatory instruction, 777pe may disclose personal data to relevant authorities. This will always be done in a manner proportionate to the legal obligation.
- Fraud Prevention and AML Agencies: Data may be shared with recognised fraud prevention, anti-money laundering or responsible gambling databases where required to meet regulatory obligations.
- Business Successors: In the event of a merger, acquisition or sale of the Platform's assets, personal data may be transferred to the successor entity, subject to equivalent data protection commitments.
07Data Retention
777pe retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention principles apply:
- Active Account Data: Retained for the full duration of your Account's activity on the Platform.
- Financial and Transaction Records: Retained for a minimum of five (5) years following the last transaction, in compliance with anti-money laundering regulatory requirements applicable to the operator's licensing jurisdiction.
- KYC Documents: Retained for the period required by applicable AML and licensing regulations, typically a minimum of five (5) years from the date of the last transaction or Account closure.
- Support and Communication Records: Retained for up to three (3) years from the date of the most recent communication, unless a longer retention period is required by applicable law.
- Technical and Log Data: Typically retained for up to twelve (12) months unless retention is required for security investigation or legal proceedings.
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with 777pe's internal data management procedures.
08Cookies & Tracking Technologies
777pe uses cookies and similar tracking technologies to enhance the functionality of the Platform, remember your preferences and analyse usage patterns. By continuing to use the Platform, you consent to the use of cookies as described in this section.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for core Platform functionality including login sessions, cashier security and navigation. | Session / Up to 1 year |
| Functional Cookies | Remember your preferences such as language settings and responsible gambling limit configurations. | Up to 1 year |
| Analytics Cookies | Aggregate, anonymised data collection to understand how Players interact with the Platform and identify areas for improvement. | Up to 2 years |
| Security Cookies | Fraud detection, bot prevention and session integrity monitoring. | Session / Short-term |
You may manage cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of the Platform — for example, disabling essential cookies may prevent you from logging in or accessing the cashier.
09Data Security
777pe implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:
- SSL (Secure Sockets Layer) encryption for all data transmitted between your device and the Platform.
- Encryption of sensitive data at rest, including financial records and KYC documents, using current cryptographic standards.
- Role-based access controls ensuring that only authorised personnel have access to personal data, on a strictly need-to-know basis.
- Regular security assessments and monitoring of Platform infrastructure for vulnerabilities and intrusion attempts.
- Two-factor authentication (2FA) options available to all registered Users to protect Account access.
- Contractual data security obligations imposed on all third-party Data Processors engaged by 777pe.
While 777pe takes all reasonable precautions to safeguard your data, no online system can be guaranteed to be entirely immune from security risks. You are responsible for maintaining the confidentiality of your Account login credentials and for notifying [email protected] immediately if you suspect any unauthorised access.
Security Reminder: 777pe will never ask for your password via email, live chat or any other channel. If you receive a request of this nature, do not respond and contact our support team immediately.
10Your Rights
Subject to applicable data protection law and the specific circumstances of each request, you have the following rights in relation to the personal data 777pe holds about you:
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of personal data where no overriding legal basis for retention applies.
Request that we limit processing of your data in certain defined circumstances.
Receive a structured, machine-readable copy of data you provided to us directly.
Object to processing based on legitimate interests or for direct marketing purposes.
Withdraw consent for any processing based solely on your prior consent, at any time.
Request human review of any decision made solely through automated processing that significantly affects you.
To exercise any of the above rights, submit your request in writing to [email protected]. We will respond within a reasonable timeframe as required by applicable data protection law. Note that certain rights are subject to legal limitations — for example, data required to be retained for AML or regulatory compliance cannot be erased on request.
11Minors & Age Verification
777pe does not knowingly collect personal data from individuals under the age of 18, or under the higher minimum age required by the operator's license jurisdiction. The Platform employs age verification controls at registration and during KYC checks to enforce this restriction.
If 777pe becomes aware that personal data has been collected from an individual below the applicable minimum age, that data will be deleted promptly and the associated Account will be closed. Any funds deposited by an underage user will be handled in accordance with applicable regulatory requirements.
Adults 18+ Only: This Platform is strictly for adults. If you are aware of a minor attempting to access gambling services, please contact [email protected] immediately. Being of legal adult age does not automatically make gambling lawful in Pakistan — players are responsible for complying with applicable local law.
12International Data Transfers
As an online platform, 777pe and its Data Processors may process personal data in jurisdictions outside of Pakistan. Where personal data is transferred internationally, 777pe takes steps to ensure that appropriate safeguards are in place to protect that data, consistent with the protections described in this Policy.
Such safeguards may include contractual arrangements between 777pe and its Data Processors that impose equivalent data protection standards, compliance with the operator's licensing jurisdiction data transfer rules, or other recognised legal mechanisms applicable to the specific transfer.
13Third-Party Links
The 777pe Platform does not include outbound links to third-party websites as a matter of policy. However, to the extent that any integrated game content or services are provided by third-party game providers, those providers' own privacy practices may apply to data processed within their gaming environments. Players are encouraged to review the privacy policies of any third-party services they interact with directly.
777pe is not responsible for the privacy practices of any third-party service provider beyond the contractual data protection obligations imposed as part of its Data Processor agreements.
14Policy Amendments
777pe reserves the right to update or modify this Privacy Policy at any time. Where changes are material — affecting how we collect, use or share personal data — we will provide reasonable advance notice through the Platform, for example by displaying a notice on the homepage or by emailing registered Account holders.
The effective date of the most recent revision is displayed at the top of this page. Your continued use of the Platform following the publication of any amendment constitutes your acceptance of the revised Policy. If you do not agree to the revised Policy, you should cease using the Platform and may request Account closure by contacting our support team.
15Contact Us
For any questions, concerns or requests relating to this Privacy Policy or your personal data rights, please contact the 777pe privacy support team:
Privacy & Support Email
Response Timeframe
Within a reasonable period as required by applicable law
Support Hours
24 hours a day, 7 days a week
Communication Language
English (Urdu support available on request)
Please include "Privacy Request" in the subject line of your email and provide your registered Account email address to allow us to locate your data efficiently. All privacy requests are handled securely and confidentially.
Our Privacy Commitments
How 777pe Protects Your Data
Six clear commitments that define how 777pe approaches your personal information.
No Data Selling — Ever
Your personal data is never sold, rented or traded to third-party marketers. Period. Data collected from Pakistani players is used solely to operate the Platform and meet regulatory obligations.
SSL Encryption on All Data
All data transmitted between your device and the 777pe platform is protected by SSL encryption. Sensitive stored data — including KYC documents and financial records — is encrypted at rest.
Your Rights, Clearly Stated
Access, rectification, erasure, portability, objection — all your data rights are listed plainly in this Policy and can be exercised by contacting our support team at any time.
Minimal Data Collection
We collect only what is necessary — registration data, KYC documents, transaction records and session activity. No unnecessary profiling, no excessive data harvesting beyond what the Platform's operation requires.
Clear Retention Periods
Data is not kept indefinitely. Defined retention periods apply to every category of personal data, after which records are securely deleted or anonymised in line with our data management procedures.
Transparent Processing
This Policy tells you exactly what data we collect, why we collect it and who we may share it with. No hidden processing, no vague legal justifications — just clear, honest information for Pakistani players.
Explore the Platform
Confident in Your Privacy? Start Playing.
Now that you understand how 777pe handles your data, head to the homepage to explore live casino games, Pakistan cricket and PSL betting markets — all in PKR, all in English.